Toby started working in the Internet industry in 1996 at Virgin Net, followed by a financial services website Motley Fool and mobile phone company 3. In 2002, he decided to fulfil a lifelong dream and trained as a chef at Leith's School of Food and Wine. He set up Pure Food, initially selling home-cooked ready meals at London Farmers Markets, now producing local honey from bees he keeps in Regents Park.

Toby first started working with online advertising in 1998. Recently he has been using Google AdWords to drive traffic to the Pure Food website.

Toby has a MA in Human Sciences from Oxford University.

Michelle Hackworthy

Michelle has owned and run a wild boar hunting estate in France, Chasse de la Loire, for the past three years. Through running her own business she gained a thorough understanding of Google AdWords and saw firsthand the difference it made to her online bookings.

Before moving to France Michelle spent four years working in the online advertising industry. Her roles centred on commercial and business development, working at both News International and ad2-one (a division of Vivendi Universal). Michelle has a BA in English and Media Studies from Sussex University.